[Study] The boom in online shopping and delivery services in France
The Covid-19 crisis has profoundly changed French consumption patterns. Boom in online purchases and delivery services, changes in purchasing criteria… deciphering consumer behavior with this Yougov study.
Nine out of 10 French people say they have purchased at least one product online in the last 12 months (90%). And 41% say they have made purchases in the week preceding the survey, a figure drawn upwards by women (47%) and 25-34 year olds (51%).
Among French people who say they have made purchases on the Internet in the last 12 months: 37% say they order more often than before the health crisis (42% of women vs. 32% of men). 39% say that their average basket has increased since the beginning of the pandemic (42% of women vs. 35% of men). With Covid-19, 40% of respondents use home delivery more often, 28% use point of delivery, and 23% use click & collect.
The most popular product categories
When asked about the types of products purchased online in the past 12 months, clothing, footwear and accessories top the list at 58%, followed by cultural products (47%) and high-tech & home appliances (39%).
Women are significantly more likely to have ordered clothing, shoes and accessories (66% vs. 49% of men), cultural products (52% vs. 40% of men) or cosmetics (45% vs. 25% of men). Conversely, men spent more on high-tech products & appliances (46% vs. 33% of women) and on DIY & gardening (26% vs. 17% of women).
What are the main criteria for buying online?
Given the current health context, delivery conditions are particularly important to consumers. After the price of the product (59%), the cost of delivery (44%) and delivery times (37%) are the two most frequently cited purchasing criteria.
Have these online shopping criteria become more important due to the pandemic? Among those who cite Made in France, 73% consider that this criterion is more important since the beginning of the health crisis. Regarding promotions, 61% indicate that this criterion is more important since the beginning of the health crisis. For the price of delivery, 48% say that this criterion is more important since the beginning of the health crisis. Finally for the price of the product, 40% say that this criterion is more important since the beginning of the health crisis.
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